Plant based makeover for veganuary with a green taste for classic dressing

As research reveals half of Brits (48 per cent) are discouraged from eating vegan food because they believe it’s bland and more than half (58 per cent) say their biggest concern about going plant-based is missing out on taste and flavour, Hellmann’s is on a mission to prove vegan food doesn’t have to be a compromise.

Bringing the superior taste of its vegan mayo to the masses, Hellmann’s is launching a dairy-free riff on the traditional milkround, with its unique ‘Taste Truck’ delivery service – which will see lucky residents of Sandwich Street (London), Mayo Close (Hertfordshire) and Sandwich Drive (Essex) wake up to a surprise of Hellmann’s Vegan Mayo on their doorsteps this January. Tasting is believing, after all.

The once off delivery service is set to launch at a time when Brits are already intent on changing their consumption habits, with more than half (58 per cent) claiming they’ll be focusing on their health this January, a quarter (24 per cent) committing to dry January and 1 in ten (nine per cent) partaking in Veganuary. For those looking to cut out meat and dairy, the foods missed most by this group will be a full English breakfast (26 per cent), steak and chips (18 per cent), and fish and chips (17 per cent) – with the taste and flavour (58 per cent) and comfort of eating them (43 per cent) being the reasons Brits will crave them the most.

With over a third (34 per cent) of people s